“Best Practices Are Stupid” Author Stephen Shapiro Sheds Light on the “Goldilocks Principle”

When it comes to describing innovation challenges, we can learn a thing or two from Goldilocks. Creative problem solving is at its best when challenges aren’t too big (broad or abstract) or too small (overly specific). Instead, problems need to be framed in a way that maximizes the likelihood of finding a solution – in other words, “just right”, says innovation mastermind Stephen Shapiro.

“I think this is a nice way of putting it,” says Shapiro, author of Best Practices Are Stupid ( http://amzn.to/BestPracticesAreStupid ). “We’ll never forget this innovation principle because, well, who doesn’t remember Goldilocks?”

Instead of asking for new ways to increase revenue (abstract), ask employees whether there are specific markets that the company hasn’t penetrated (“just right”).

Or, to cite another example: Instead of simply expressing a desire to improve the educational system in England, research the root of the problem. And from there, Shapiro ( http://SteveShapiro.com ) says, ask the question: “How do we increase parental involvement?” This is also “just right.”

And “just right,” at its core, is:

* More focused
* More practical
* More valuable

The Goldilocks Principle is truly a search for “just right” every time. And that’s a goal worth chasing.

Entering a home belonging to three bears in the woods is not very sound thinking. But Goldilocks slept soundly. There’s a lot of meaning there.

“If we adopt this same rigor when defining challenges, we too just might sleep a bit better at night, knowing a workable solution is just around the corner,” says Shapiro (sign up for his monthly Free Innovation Tips at http://www.steveshapiro.com/keynotes/ ). “So remember: Goldilocks is a great way to innovate.”

The latest book by Stephen Shapiro, Best Practices Are Stupid discusses the Goldilocks Principle and other paradigm-breaking ideas, and can be found on Amazon.com at http://amzn.to/BestPracticesAreStupid

About Stephen Shapiro:
Stephen Shapiro is one of the foremost authorities on innovation and collaboration, and has personally touched hundreds of thousands of lives in over 40 countries. While Stephen’s insights apply to virtually any organization, big or small, he has contributed to shifting the innovation culture for such Fortune 500 organization as Staples, GE, BP, Johnson & Johnson, Fidelity Investments, Pearson Education, Nestle, and Bristol-Myers Squibb. As the founder and creator of a 20,000 person internal innovation practice within Accenture, and advisor to hundreds of organizations worldwide, Stephen possesses a rare and extensive arsenal of tools, allowing him to arm any organization with the knowledge they need to shift their most threatening challenges.

Stephen can be reached at 617-379-1177 or online at http://SteveShapiro.com

Press Contact:
Stephen Shapiro
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Suite 8078970
Quincy, MA


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