Be More Self-Centered to Become an Effective Leader – Stephen Shapiro Innovation Expert

Contrary to popular belief, being self-centered is, in fact, healthy. When individuals focus on their own needs first, they perform at higher levels and are able to contribute more effectively to others.

Boston, MA – June 6, 2011 (via — Throughout life, there is only one constant: YOU. Children may pass away before their parents. Spouses may, in spite of all of the loving, leave. Jobs are only temporary. Instead of centering life on someone or something external, try being self-centered. This provides some level of stability in an unpredictable world.

“I am not suggesting that people should be selfish and ‘exclusively concerned with oneself'”, says Stephen Shapiro, innovation leader and author of Goal-Free Living – How to Have the Life You Want NOW. ( ). “Centering instead is what you base your life on – what you focus your attention on, be it children, career, spouse or even service to others. Those who focus on their own needs first tend to take better care of themselves, expanding their capacity to more effectively aid and lead others.”

The book, Goal-Free Living is a significant departure from Shapiro’s hard hitting corporate innovation techniques, and focuses more at an individualistic level. His somewhat unconventional approach to achieving happiness and success gives individuals the ability to break free from the unforeseen shackles that today’s rules impose upon us. ( )

“In an attempt to shed the self-centered label, I have seen the pendulum swing so far over that there has become a complete disregard for one’s own self. A recent study uncovered that 53 percent of people say: ‘I sometimes get the feeling that I am living my life in a way that satisfies others more than it satisfies me.’ Living life based on the expectations of others leaves individuals demotivated and unproductive,” says Shapiro.

To read more about Stephen Shapiro’s unusual approach to creating a satisfying life experience, visit

About Stephen Shapiro:
Stephen Shapiro is one of the foremost authorities on innovation and collaboration, and has personally touched hundreds of thousands of lives in over 40 countries. While Stephen’s insights apply to virtually any organization, big or small, he has contributed to shifting the innovation culture for such Fortune 500 organization as Staples, GE, BP, Johnson & Johnson, Fidelity Investments, Pearson Education, Nestle, and Bristol-Myers Squibb. As the founder and creator of a 20,000 person internal innovation practice within Accenture, and advisor to hundreds of organizations worldwide, Stephen possesses a rare and extensive arsenal of tools allowing him to arm any organization with the knowledge they need to shift their most threatening challenges.

Stephen can be reached at 617-379-1177 or online at

Press Contact:
Stephen Shapiro
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Deborah Shapiro
24/7 Innovation

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