Visual Search Engine Lookin' Good: WebKruz Innovates Search Engine Style

What do you think of when you hear “search engine”? The probable answer is Google. What do you think when you hear “visual search engine”? Now that is an entirely different question. After you read this, the answer you’ll think of will be WebKruz.

Lone Tree, CO – September 30, 2009 (PressReleasePivot) — The visual search engine innovation is a long-awaited twist on Internet search. The basic text-based results of most search engines don’t inform and inspire users in the way those users need. In contrast, visually-based results add dimension to the user’s experience by combining the website’s text content with its graphic design, to make it both easier to scan and more engaging than text-only results. When a WebKruz search is run, the search term is broken down into related categories of search results, coupled with actual, live screenshots of the web sites that are found.

“WebKruz has been designed to allow the user to see a snap shot of the page before actually navigating to the page,” CEO Scott Chambless says. “Not only will WebKruz provide screen shots of the page, but the results will be sorted into clusters. Categories will help narrow down the result pages that are relevant to your search.”

In the world of search engines, sales and excitement are always linked. And like most search engines, WebKruz uses an advertising-based marketing model. However, the ads provided on text-based search engines are often as much of an annoyance to users as they are a boon to advertisers. When a page is already filled with text, it becomes more difficult for users to find what they want amidst the clutter ( http://blog.webkruz.com/?p=10 ).

WebKruz search features visually rich search results that naturally attract users who prefer visual representations of information. WebKruz leverages this same visual preference by showcasing their customer’s targeted TV-style video advertisements, providing much greater benefit to advertisers.

Video ads are a natural complement to visual search results. Video advertisements receive top placement on each search result page, ensuring a visitor experience that is rich with images, videos, and other eye-catching media.

Recognizing that graphical and text-based advertisements are still widely used in the industry, WebKruz provides placement for these ads directly below the video ads. This innovative layout offers maximum exposure for video ads while supporting all other types of web-based ads. Finally, with WebKruz there is a search engine that provides both results and advertisements that are equally intuitive and engaging.

Users are enthusiastic about the WebKruz search experience, offering praise for features and functions, beyond mere visual appeal. “I’m not entirely sure exactly how [WebKruz] creates its different categories,” says blogger Phil Bradley ( http://sn.im/phil-bradley-webkruz ) referring to WebKruz’s results sorting feature, “but they are really quite intelligent.”

WebKruz won’t reveal how its category search works, but it makes for a very innovative search engine when combined with the power of their visual search. The result is a search engine that not only looks good, but actually displays results an innovative, appealing format.

There are three distinct benefits to this new style of search:

1. It makes a visual connection with the user that provides more context than text-based results.

2. It opens a new, low-cost advertising channel where advertisers can repurpose new and existing TV ads.

3. It’s fun; the multimedia rush is as much the point of using WebKruz as the actual searching is.

While this novel approach to search means they have some room yet to grow, that same innovation makes WebKruz unique.

“Instead of showing the results in a flat textual format,” says CEO Scott Chambless, WebKruz “…shows the results in a way that gives the results more depth.”

As the WebKruz offering continues to converge with the growing demand for a visual search engine, Internet users will find a new way to bring advertising, search engine service, and useful results together in one website. That site – WebKruz, the visual search engine – is already in place at http://www.webkruz.com and is (as they claim) the future of Internet search.

About WebKruz:
WebKruz defies the modern search engine standard of bland text by turning search into a powerful visual tool. Their visual search engine also uses a categorical organization of search results, an innovative sorting feature that weeds out unrelated searches and streamlines the what remains. Through use of categories and their exciting visual displays, WebKruz promises to bring forward the future of search with its visual search engine format. Learn more by emailing info@webkruz.com or calling +1 (303) 376-6330. WebKruz is available online at http://www.webkruz.com.

WebKruzTM is a trademark of United Smart Systems, LLC.

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