Innovation Expert Stephen Shapiro – Not All Brains Are Smart

To see how to build an efficient and effective organizational system, examine the most complex system in the body – the human brain. Neuroscience now provides us with more information about the brain than ever before. By better understanding how intelligent brains operate, we can learn how to create more intelligent organizations.

Boston, MA – May 24, 2011 (via — Interested in creating an organization that operates at peak levels of performance? Understanding and applying basic concepts uncovered from the study of the brain can alter the effectiveness of any organization. A once widely-held belief was that people with higher IQs had brains that worked harder, generated more energy, and consumed more glucose (the brain fuel). However, researchers have since proven that exactly the opposite is true. Surprisingly, smarter people have cooler, more subdued brain scans than those with lower IQs. Smart brains are more efficient brains. Consequently, using this theory in business can create more efficient organizations.

“Studies have shown that when we are inexperienced, we have to make a conscious effort to think about what we are doing,” says Stephen Shapiro, Innovation Leader and author of Personality Poker. ( ) “But later, after we’ve become more adept, much of what initially took effort becomes more automatic. If we apply this knowledge of the brain to how we run our businesses, it will operate more effortlessly.”

“The key to efficiency is doing what comes naturally,” explains Shapiro. “As an individual, understanding your innovation style, the style that comes most naturally to you, will help you focus your attention on activities where you can be most efficient. These are the areas where you are innately ‘smarter’ and therefore, your brain operates better. When everyone in your organization focuses on his or her unique innovation style, you end up with a ‘smarter’ organization that creates and implements new ideas as naturally as breathing.”

Stephen Shapiro’s recent book and personality tool, Personality Poker can help individuals and teams alike to identify their natural innovation style. This awareness ensures that each team member is focused on the most appropriate activities to maximize throughput, decrease inefficiencies and fashion an intelligent organization. ( )

About Stephen Shapiro:
Stephen Shapiro is one of the foremost authorities on innovation and collaboration, and has personally touched hundreds of thousands of lives in over 40 countries. While Stephen’s insights apply to virtually any organization, big or small, he has contributed to shifting the innovation culture for such Fortune 500 organization as Staples, GE, BP, Johnson & Johnson, Fidelity Investments, Pearson Education, Nestlé, and Bristol-Myers Squibb. As the founder and creator of a 20,000 person internal innovation practice within Accenture, and advisor to hundreds of organizations worldwide, Stephen possesses a rare and extensive arsenal of tools allowing him to arm any organization with the knowledge they need to shift their most threatening challenges. His most recent project, Personality Poker ( ), released by Penguin Portfolio in October 2010, is a card game that has been played by over 25,000 people in boardrooms and living rooms around the world.

Stephen can be reached at 617-379-1177 or online at

Press Contact:
Stephen Shapiro
24/7 Innovation
2001 Marina Drive
Suite 807
Quincy, MA


Deborah Shapiro
24/7 Innovation

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