The Cross at the Crossroads Launches Online Christian Bookstore

The Cross Foundation has announced the opening of a new online Christian bookstore, in association with The Cross at the Crossroads, in Effingham, Illinois.

Effingham, IL – March 12, 2011 (via — The Cross at the Crossroads, a Christian Monument at the intersection of Interstate 57 and Interstate 70 in Effingham, Illinois, has launched an online Christian bookstore.

Over 50,000 visitors a day pass by the Christian monument which was commemorated on September 16, 2001 a few days after the 9/11 tragedy. The Cross is a 198 foot tall steel structure whose purpose it is to remind passersby of the message of transcendent love.

“Over the last ten years over ten million people have driven by the Cross,” said Jim Schultz, Board member of the Cross Foundation which manages The Cross at the Crossroads. “We are excited about launching our online Christian bookstore in response to the demand we have received for faith based merchandise.”

The new online Christian bookstore can be found at and features thousands of books, DVDs, music CDs and more.

The Cross at the Crossroads was originally the vision of John Herman Schultz, who was responsible for the initial fund raising and planning activities for the twenty-story-tall monument. Mr. Schultz believed that the message of the Cross would make people focus on what was really important.

“My father was inspired to create a monument that would induce a message of hope, love and wonder in people,” said Jim Schultz, son of the founder.

The Message of the Cross is that there is more to life than the EGO/SELF and the value of an individual comes from their ability and willingness to be of service to others.

The Message of the Cross is one of transcendent love.  That beyond all of the manifestations of the ego, and all of the strife that “ego” creates in the world, is a love that we all can embrace when people learn that the ego is not the solution.

The Message of the Cross is one that reminds us that all life is sacred.

The Message of the Cross is Forgiveness, which is available to all who are constantly reminded of how life challenges us daily with understanding the totality of the first three precepts.

A YouTube video of The Cross at the Crossroads can be viewed at:

A YouTube video of the new online Christian bookstore can also be seen at:

“We have some incredible merchandise in the online bookstore,” said Christy Hakman, Coordinator of Volunteer Activities for the Cross Foundation. “Everything from old sheet music, bestselling books, top movies as well as Bibles and Christian Jewelry are now out on our website for viewing. We are very thrilled to share these with the global online community.”

To shop for Christian books, DVDs, and music at the new Cross Foundation online bookstore, visit

About The Cross Foundation:
The Cross Foundation is dedicated to building both faith and family on an ecumenical basis. The Cross Foundation has completed a 198 foot Cross at the intersection of Interstate highways 57 & 70 in Effingham, Illinois. This site is intended to serve as a beacon of hope to the 50,000 travelers estimated to pass the site each day. In addition, the Cross Foundation will promote the values of faith and family. This Christian Monument is a sight to behold as it literally rises out of the Illinois corn fields to greet you.

To learn more about The Cross Foundation, please visit:

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Press Contact:
The Cross Foundation
P.O. Box 1103
Effingham, IL

Phone: 217-347-2846

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