Nudge-Nudge. How 1 Percent Makes All the Difference – Breakthrough Book by Tom Connellan

One myth about successful people is that – to succeed – they need to have a “big idea”, or they must be born talented. Author Tom Connellan says it’s a lot more about persistence and leverage in his new book, “The 1% Solution for Work and Life”.

Ann Arbor, MI – February 23, 2011 (via PressReleaseNation.com) — It’s a widely held belief that to become a great success story – like Bill Gates, Oprah, Warren Buffett, or Mark Zuckerberg – it’s necessary to come up with one big idea or revolutionary invention. Or be born with some extraordinary gift or talent. That’s not the case, says New York Times bestselling author Tom Connellan. His breakthrough book, The 1% Solution for Work and Life explains that it’s all about persistence – and what he calls leverage.

“In fact, the road to success is a lot more like this Woody Allen quote: ‘Ninety percent of life is just showing up’,” says Connellan. “Because if you keep putting one foot in front of the other, pretty soon you’ll end up where you want to be.”

The great success stories of our time have certainly done this. What sets them apart from the rest of the pack is that they not only show up and put in a consistent effort, they also use leverage.

A lever makes it possible to lift things with minimum effort. “Think back to your childhood,” explains Connellan. “You probably weren’t strong enough to pick your best friend up, but on the playground seesaw you had no trouble lifting him or her well off the ground. A seesaw is just a great big lever.”

In life, leverage means that if you make the right small change in the way you do something, you can see outsized improvement. That’s what highly successful people do: They continually look for leverage points where a small shift in the way they do things – often as little as 1% – produces a large shift in their results.

Practical techniques for creating leverage in the workplace (or personal life) figure prominently in Tom Connellan’s latest book, The 1% Solution for Work and Life ( http://www.TomConnellan.com/tomconnellanbooks.html ). He explains exactly how it’s possible, with small regular improvements, to leverage huge changes in one’s life.

The 1% Solution for Work and Life is loaded with simple, easily understood tools and techniques that teach everyone how to make a difference in both work life and personal life. The book has received excellent reviews from top players in the self-improvement field, and is now available from all the major online booksellers and specialty booksellers.

“Making your life better can be daunting, but Tom Connellan shows in The 1% Percent Solution that you only need 1% percent improvement to get the ball rolling. This amazingly simple yet powerful concept can be applied to your career, personal relationships, finances and much more. It’s 160 pages of practical brilliance,” says Susan M. Heim, the co-author and editor of the Chicken Soup for the Soul series.

About The 1% Solution:
The 1% Solution for Work and Life gives readers a structure that works because it’s based not upon opinion but upon research, testing, and application. The 1% Solution for Work and Life delivers page upon page of tools to use right now. By establishing the habit of incremental change and improvement, readers can take stock of where they are right now in life, and put in place a plan that gently but firmly leads them, day by day, to take the actions that will take them where they want to go. Priced at $19.95, The 1% Solution for Work and Life is available from Amazon.com ( http://www.amazon.com/1%25-Solution-Work-Life-Make/dp/0976950626/ ) and other online book retailers, or can be ordered through any local bookstore.

About Tom Connellan:
Tom Connellan ( http://www.TomConnellan.com ) is a New York Times Bestselling author and is highly sought after keynote speaker whose North American clients include FedEx, Canadian Tire, Marriott, Neiman Marcus, Dell, Sony, Rogers Communications, Sobeys, TD Canada Trust, Tim Hortons, Home Depot and the military. Selling Power Magazine labeled him one of seven “tough talking and truth telling” keynote speakers because he always delivers actionable ideas. In his previous books, Inside the Magic Kingdom: Seven Keys to Disney’s Success and Turbulent Times Leadership for Sales Managers: How the Very Best Boost Sales Connellan shared his insights into building a successful business. With The 1% Solution for Work and Life, he makes his success principles accessible to everyone.

For information on Connellan’s schedule and availability, call 734-428-1580, visit http://www.TomConnellan.com or write to:

Karen Revill
Program Manager
1163 South Main Street
Suite 306
Chelsea, MI
48118

# # #

Press Contact:
Karen Revill
Program Manager
The Connellan Group Inc.
1163 South Main Street
Suite 306
Chelsea, MI
48118

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