GlobalHue Wins CitiFinancial Rebranding Assignment

Full-service communications and multicultural advertising agency GlobalHue will launch comprehensive rebranding campaign for U.S.’s largest consumer loan company.

Southfield, MI – January 18, 2011 (via — GlobalHue, a full-service marketing communications agency with renowned expertise in multicultural marketing, today announced it has won the account as creative agency responsible for the rebranding of CitiFinancial to OneMain Financial. GlobalHue will be charged with creating the overall go-to-market strategy and developing the launch campaign for the OneMain Financial brand across all consumer segments.

“We’re excited to be working with GlobalHue,” said Jim Ryan, Chief Marketing Officer at CitiFinancial. “They’ve demonstrated an ability to quickly grasp the nuances of our business and, just as important, they have shown the unique ability to help us create impactful communications for our diverse customer and prospect base.”

The rebranding campaign will launch in the summer of 2011 and will include broadcast, print and digital elements. “As the largest consumer loan company in the U.S., with 1,300 branches and a 99-year heritage, CitiFinancial understands that the dynamic consumer landscape requires a new communications playbook,” said Don A. Coleman, founder and CEO of GlobalHue ( ). “While Americans are more culturally complex, they are of one mind regarding financial security. By responding to these two facets, OneMain Financial will be poised for an extraordinary connection with the new America.”

For more information on GlobalHue, visit the company’s web site or their Facebook page ( ). Find GlobalHue whitepapers at, or follow GlobalHue on Twitter at

About GlobalHue:
GlobalHue is a full-service marketing communications agency with total market and cultural expertise. Most recently, GlobalHue was recognized as the “Multicultural Advertising Agency of the Decade” and “2009 Agency of the Year” by Adweek. GlobalHue handles marketing and advertising, media planning and buying, digital, events and promotions, and public relations for many blue-chip clients. The agency has offices in Detroit and New York.

# # #

Press Contact:
Kathleen Mazzocco
Clear PR

Please contact for corrections or to update this press release.

My Press Releases

[display-frm-data id=5]