Crisis in Essay Writing in US 'Solved' by New e-Book, The Secret DNA of Writing Essays-And Everything Else

New e-book claims that only forms of writing are now taught in schools, not the importance of newness of content. NewView Options offers its new book and new software to help students write far better.

Provo, UT – January 10, 2010 (PressReleasePivot) — The head of NewView Options, Bill Drew, makes a rather disturbing claim. “American students aren’t doing well on national writing tests.” He bases his assertion on recent studies that indicate writing skills are in decline in US schools. Drew goes on to say, “That’s why I created NewView Options, wrote The Secret DNA of Writing Essays-And Everything Else, engineered the NewView Essay Services computer program, and created a website to bring it all together.”

American students are not writing well? “That’s right,” Drew said. “In a 2003 press release ( ), the National Commission on Writing (NCW) called for the immediate launch of a 5-year Writing Challenge to the Nation. The NCW was greatly concerned because the 2002 national results for high school writing tests were at the same low level as the same tests in 1998. Only 1 out of 5 high school seniors could write well enough to do acceptable writing (Proficient) in college. So the NCW called on all levels of government to provide more money, more computer equipment, more teachers, more training of teachers, and more time spent on writing by students in all classes.”

Did student writing improve after five years? “Not in the Proficient level, which is what the NCW is rightly concerned about,” said Drew. “The headline of an April 2008 press release ( ) said, and I quote, ‘Scores increase in 2007 for both eighth- and twelfth-graders nationally.’ That’s misleading because, when you get down into the facts of the report, it says the increases were at the Basic level, not the Proficient level. The Basic level allows serious flaws in writing, and is just above being illiterate. The Proficient level is what counts, and that was at the center of concern for the NCW in its 2003 press release. The 2008 report said there was ‘no significant change since 2002’ for both eighth- and twelfth-graders in the Proficient level, although there was a barely significant increase over the 1998 scores.”

After 5 years, why aren’t we seeing a significant increase in writing skills across the nation? “Because schools teach only the forms of Rhetoric. Now, don’t get me wrong here,” smiles Drew. “You need form in writing, but if that’s all you’ve got, then you’ve got less than half the pie. You need the content that generates form. Writing forms don’t generate content. But that’s what’s being taught in schools across the nation – form, and rhetorical form at that, from a Greek culture that died around 2,000 years ago. There’s no theory and no process being taught in schools, to generate content across the board – except my NewView theory and methods, that is. Because of that 2008 report, I decided to make NewView – which is the real secret of the DNA of writing – available to the public.”

Drew reports that one high school teacher has been quite happily using his NewView principles for over twenty-five years (since just after Drew finished the Master’s thesis that is now the basis of his new e-book). A local elementary school teacher is also using it with his third-, fourth-, and fifth-grade students, with excellent results. The company provides several testimonials on their website, at

Drew’s e-book, The Secret DNA of Writing Essays – And Everything Else, is available now online at for $8.50. It is also available on as a Kindle e-book for $9.50 (read all the positive reviews there). The companion software, NewView Essay Services, which automates part of the process in the e-book, is available at on a subscription basis for 3-, 6-, and 12-month terms ($10.50, $15.50, $20.50).

About NewView Options:
Founded in 2008, NewView Options is a Provo, UT, firm specializing in the teaching and training of writing, for both beginners and the more advanced. The company is focused on promoting its propriety NewView approach to writing, communications, and teaching. NewView Options provides Education Discount rates for school districts. Call 1-801-373-0447, visit, or e-mail

# # #

My Press Releases

[display-frm-data id=5]