IdeaFisher Innovation Software Suite Helps You Move from ‘Creativity To Productivity’ In Under 30 Minutes

To remain innovative in today’s marketplace, you need radical approaches to existing problems. The new ThoughtOffice Innovation Software, an extension of the popular IdeaFisher program, provides several proven processes for vertical and lateral thinking.  It also comes equipped with an organizer to speed the creation of real, useful ideas. This program is built on the principles of creativity to productivity, a proven method that moves ideas out of the ether and into the market as real-world solutions.

Portland, OR – December 13, 2009 (via — Business Innovation Software can be the key to breakthroughs that drive your bottom line revenue, enhance your brand message, and polarize your customers. It can drive vertical process by systematically “drilling-down” on a concept while also applying Lateral Thinking.  A newly updated product from Vancouver, Washington firm ThoughtOffice Corporation combines both elements in a fast, simple to use program. One that can help you accelerate innovation to accelerate your creativity to productivity in as little as 30 minutes.

“We believe the innovation process should go from the very germ of an idea through the point at which the idea is proven in the market — at least in terms of a business innovation,” says Mark Alan Effinger, CEO of ThoughtOffice Corporation, a Portland, Oregon based innovation software firm. ( ) “We call it ‘Creativity to Productivity’ or ‘Concept to Cashflow’ when it comes to the product innovation process. Good ideas should solve problems and create real revenue opportunities.”

ThoughtOffice Innovation Software works by providing an organizer in which to collect images, ideas, concepts, and questions. Content can be added directly on the page, or pulled in from one of two additional palettes:

  • The Topics Browser – a set of 16 Topic Modules containing from 250-2,500 questions each. These modules provide series of questions and topical “setups” along with accompanying images to help systematically drill down on any given subject. Modules available include Advertising, Marketing, Conflict-Resolution and Evaluation of Ideas.
  • The IdeaBrowser – a palette that provides access to over 9.8 million words, images, lyrics, definitions, synonyms, quotes, associations, rhyming words, etc… These elements are placed into a Queue, then added into the main ThoughtOffice interface.

By simply adding just 10 to 20 thought-provoking, focused questions from one of the 16 Topic Modules, you can easily drill down on a problem or come up with new creative ideas and solutions. Brand it. Then share it with your colleagues or clients in as little as 30 minutes.

“Brainstorming and innovation software should get out of the way, so the user can explore ideas quickly and effortlessly. We believe the way ThoughtOffice works helps accomplish that goal, while still delivering significant creative input,” according to Chipp Walters, lead developer of the ThoughtOffice architecture. “By separating the lateral thinking engine from the systematic engine as palettes, we’ve reduced the noise and improved the user experience. Clients such as Homeland Security, NASA, Apple and Novartis have responded well to the way the program works. And we’re continuing to develop the process. Innovation Software is a moving target as we constantly learn more about how the mind works.”

ThoughtOffice owes its origins to the work of Marsh Fisher, founder of IdeaFisher, and interviews conducted with over 800 business and creative leaders worldwide. The program is infinitely extensible, allowing the incorporation of new Topic Modules and IdeaBrowser Search Tabs at any time. ( )

ThoughtOffice programs start at $97, with plug-in Topic Modules beginning at $29. The program comes complete with 9 IdeaTabs and the Evaluator Topic Module, as well as the complete ThoughtOffice Brainstorming System.

About ThoughtOffice:
ThoughtOffice Corporation is a Vancouver, WA firm focused on innovation and creativity solutions for 21st Century business. The company is founded by a one-time Inc. 500 company executive and nine-time serial entrepreneur. Past development projects include IdeaFisher, QuickyMart eCommerce software and ThoughtOffice, the next generation brainstorming software. The management team and advisors are focused on helping companies innovate faster, better and with real purpose. Call 360-450-6888, e-mail, or visit for more information or to connect with management, sales & support staff.

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Press Contact
David Lockman
Product Specialist

ThoughtOffice Corporation
5640 SE Riverside Way
Vancouver, WA


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